Red Stitch

From surviving the present to shaping the future.
Client
Red Stitch Actors' Theatre
Year/s
2025
Expertise
Strategic Planning and Facilitation
Ensemble-owned Red Stitch Actor’s Theatre had an ambitious vision, but needed to translate their acclaimed creative activity into a tight strategic plan, supported by an impact-centric narrative to garner support.

The work:
• CEO, board and ensemble consultation
• Distillation of vision and priorities
• Thematic narrative development
• Alignment to state and federal funding policies
• Strategic plan delivery

The difference:
Senti worked with leaders to articulate a strategic plan that bridged the gap between artistic excellence and wider societal impact. By listening deeply to the ensemble, Senti helped elevate Red Stitch’s unique value to audiences (existing and new), industry talent, state and federal governments, and philanthropic supporters.

"Ultimately, when we're doing strategic planning – or any project really – we're not the experts in the client’s day to day. They know their world. We don't. So what I tried to bring for Red Stitch was the knowledge of what strategic frameworks worked for the arts in policy, impact and funding. Bringing the worlds together in a mutually beneficial and practical plan."

David Constantine, Senti Co-founder and project lead.

Senti identified that the key to unlocking Red Stitch's future lay in elevating the profound human energy and experiences conjured inside the walls of their intimate theatre. Underpinning a 3-year strategy focused on core priorities: making meaningful, world-leading theatre, fostering new Australian work and talent, sharing stories across diverse communities, and celebrating First Nations voices and leadership.

The strategy was immediately put to the test under the pressure of major, multi-year government funding deadlines. Senti’s clear, direct framework held up under rigorous assessment and gave the ensemble a persuasive record of collective impact and intent. Equipping Red Stitch with powerful stories to drive their success for years to come.

We work on the traditional lands of the Wurundjeri/Woi-wurrung people of the Kulin Nation. In the spirit of reconciliation we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
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