Melinda Scaringi and David Constantine
Senti uses intelligence and creativity to help organisations solve society's most pressing problems. We are experts in brand, campaigns and communications.

Work

LCI Melbourne

Defining and celebrating difference for a local creative educator with international pedigree.
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HBF Health Insurance

Helping a health insurer make bold the new normal.
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University of Melbourne

Recognising and sharing the expertise of Indigenous knowledge holders.
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View all works

Expertise

01

Brand

Your brand shapes how people remember and relate to you. A logo and a look are important. But great brands, brands that lead, are much more. A Senti brand strategy distils what makes you unique so your organisation speaks and acts with authenticity, consistency and distinction – to employees, customers and the world.
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02

Campaigns

To shift the dial on shared problems, people must change what they do, how they think and consume. But people won't. Not until they are attracted, motivated, and equipped. Senti campaigns apply psychology and creativity to measurably change behaviour for good.
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03

Communications

Every time your organisation speaks, you connect. Each word adds life and colour to the portrait in people's minds. To connect well, internally and externally, we first need to listen. Senti commits to knowing your audience inside-out. To tell your story in ways and places that people will hear.
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Words

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Awards

x6

AGDA

AIVA Communicator

x1

Gov Design awards

x2

IABC Gold Quills

x5

Victorian Premiers Design Awards

x7

Australasian Reporting Awards

x1
Work with us?
Senti works on the traditional lands of the Wurundjeri/Woi-wurrung people of the Kulin Nation. In the spirit of reconciliation we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.