The work:
• Brand and visual identity
• Value proposition and messaging framework
• New website
• Vision, mission and goals
The difference:
YEF's brand went from being indistinct—easy to mistake for any number of similar sustainability advocates or an energy service suppliers—to strikingly foregrounding its trusted community leadership. With a bold colour pallet and approachable typography, the visual identity balanced authority with accessibility, delivering a flexible and meaningful visual system.
Likewise a revised value proposition and entirely new website delivered clarity and structure. The new brand and website marked a seismic shift in the organisation's identity and trajectory, enabling YEF to better tell its story, build trust, and scale its influence across government, business, and neighbourhoods.
This work as helped YEF continuously outstrip its ambitions: building a zero-carbon future with and for communities to address a changing climate.
Website: yef.org.au
