Queenwood

Standing on history, setting sights on the future of education.

Client

Queenwood School for Girls

Year/s

2025—

Expertise

Branding, Campaigns, Communications

One of Sydney’s most prestigious independent schools faced a problem of relevance and distinction in a crowded market.

The work:
• Brand
• Website
• Advertising and media buying management
• Video and photography
• Content marketing
• Promotional collateral
• Core applications (vehicles, wayfinding, uniforms, etc)

The difference:

For more than 100 years, Queenwood has nurtured girls on their journey to becoming young women who are curious, generous of spirit and committed to shaping the world. Senti’s approach was to flip the perspective of the brand from the perception of the institution, to the experience of the students. Anchoring the position, but drawing forward the origins of a school built for independent, intelligent, world-changing women to a 21st century audience. Just 3 months from launch, Queenwood has already received 200+ new enrolment enquiries.

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Image credits (1, 3, 7 + 11): © 2025 Marie-Luise Skibbe Photography, marieluise.co
Video credits: @justinmclean & Micah Osis

Website: queenwood.nsw.edu.au

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Senti works on the traditional lands of the Wurundjeri/Woi-wurrung people of the Kulin Nation. In the spirit of reconciliation we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
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