The work:
• Content marketing strategy and delivery
• Original content creation
• Website UX review and refresh
• Digital reporting and evaluation
• Capability uplift and knowledge sharing
The difference:
By embedding within it's core team, Senti supports the Melbourne Energy Institute to inject important, fact-based commentary into Australia's hotly contested energy debates.
Working directly with its researchers, each month, Senti produces plain-language content for the Institute's growing, 5,000 strong audience, exploring advances across any discipline: from science to law to engineering to architecture. Likewise, the Institute's endeavours are more readily accessible through its refreshed website—following Senti's updates to its architecture, content and layout. This was successfully delivered within the broader University brand and digital experience.
As a result, more people than ever are engaging with the Institute’s work—sparking new partnerships, fuelling fresh research, and powering public understanding of the clean energy and transport transition.
Website: energy.unimelb.org.au
